The dairy category is largely dictated by local consumer preferences. Dairy is a market for health, pleasure and for a great tasting source of quality nutrition. The market outlook is positive for dairy ingredients, driven by increasing consumer awareness of their nutritional value and functionality. Dairy is also the golden standard for proteins in the sports performance. Consumers seek ever-greater diversity, enjoying healthier, taste-rich, indulgent options. There is huge demand for innovative, tasty and nutritious dairy beverages around the world.
The cheese market is large and highly developed where traditional choices remain popular. Processed cheese was the fastest growing subcategory at a CAGR of 14% during 2017 to 2019.