Love for sweets is universal, yet taste differs from country to country and region to region. Despite rising concerns around sugar intake, consumers continue to demand everyday treats whereas indulgence is key, and the market will continue to grow modestly.

In Africa and the Middle East, economies are opening and creating more sophisticated consumer demographics. Emerging markets are picking up on the trend of eating chocolate, which results in increasing the per capita consumption of chocolate confectionery products in these markets. This is mainly due to increasing middle class, as well as the number of Millennials seeking indulgence.