There is a lot of new consumer interest in convenience and on-the-go concepts including ready-to drink and ready-to-eat products. While there have been dramatic improvements in convenience foods over the past three to four decades, consumer expectations are high and there remains a gap between these expectations and the taste and authenticity offering. Whether it’s the boom in street-style food or the heightened exposure and allure of ethnic and micro-regional cuisine. Consumers are looking to introduce new, authentic flavours and qualities to their everyday culinary experiences.

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